So I understand that advertising is a billion dollar industry and what it can do for establishing a brand and creating an audience or consumer for a product or service. I get the legal remits in which advertising has to operate within and how PR companies and Marketing companies spend fortunes finding ways to bend these rules under the overarching concept of INNOVATION and CREATIVITY! However when does advertising become false advertising?
Surely women wearing eyelash extensions in mascara ads, or foundation in skin care ads is misleading, no? And don't even get me started on the amount of Hair Care ads I have had to sit through, tight lipped, whilst Beyoncé brags about her smooth conditioned hair and vibrant colour whilst swinging her lengthy, blonde, weave, thinking how are they getting away with this?
How is it that advertisers are able to produce advertisements where the results they promote are not actually featured in the presentation? Do all those women on the insanity ad really just tilt, tuck and tighten for an hour to get those washboard stomachs and would we have to know if there had been any surgical interventions? Is there a limit to what they can get away with?
So why do you care Nic I hear you ask? stop hatin' and just accept that all is never as it seems I hear you say! (lol). But seriously is it fair to be sold a dream by advertisers, that isn't true? How often have you been tempted to purchase a product based on an advertisement and the results it promises to yield? Would you have bought it otherwise?
Tweet @Nikki_Presenter and let me know what you think about advertising companies and whether you feel they violate the rules or if you believe the rules are made to be broken. And I want to hear from anyone that knows first-hand if Cillit Bang is actually as awesome as they say!